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Privacy Policy

Last Updated: October 31, 2025

Welcome to Alvy Color Changes ("we," "our," "us"). We respect your privacy and are committed to protecting your personal information. This Policy explains how we collect, use, and safeguard information when you visit our website, submit forms, use our chatbot, or communicate with us via SMS.

We do not sell or share your personal information. We also do not rent or trade it for marketing purposes.

1. Information We Collect

  • Personal Information you provide: name, email, phone number, address, preferred contact method, color consultation preferences, and message details submitted via contact forms, chatbot, or SMS.
  • Communication Data: content of your inquiries, confirmations, chatbot conversations, and our replies.
  • Technical/Usage Data: IP address, device/browser type, pages viewed, and similar data collected via cookies and other tracking technologies.

2. How We Use Information

  • To respond to inquiries about painting services and provide requested quotes, consultations, or confirmations.
  • To schedule free color consultations and on-site estimates via Calendly.
  • To operate, maintain, and improve our website, chatbot, and user experience.
  • To send service-related notifications and updates about your painting project.
  • To protect against fraud, abuse, and security incidents, and to comply with legal obligations.

3. SMS Communications (TCPA Compliance – U.S.)

By providing your mobile number, you consent to receive SMS from Alvy Color Changes related to painting service inquiries, project updates, and appointment confirmations.

  • Opt-In: We text you only after you provide your number and submit a form or otherwise request contact.
  • Opt-Out: Reply STOP to end messages. Reply HELP for help. Message frequency varies.
  • Rates: Standard message and data rates may apply.
  • No Sale/Sharing: We do not sell or share your phone number with third parties for marketing.

4. Cookies & Analytics

We use cookies and similar technologies to remember preferences, analyze site performance, and understand how visitors interact with our website. This helps us improve your experience and optimize our services.

You can control cookies via your browser settings; disabling cookies may affect some features of our website.

5. Data Sharing & Disclosure

We do not sell, share, rent, or trade your personal information for marketing or unrelated purposes. We may disclose information only:

  • (a) To comply with law, regulation, or legal process;
  • (b) To protect rights, safety, and security;
  • (c) To service providers that process data on our behalf under confidentiality and data-protection obligations, including:
    • OpenAI (chatbot AI services)
    • Resend (email notification services)
    • Calendly (appointment scheduling)
    • Secure hosting and infrastructure providers

6. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal data. No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described here or as required by law, then securely delete or anonymize it.

8. Your Privacy Rights

GDPR (EEA/UK) Rights

  • Access, rectification, deletion ("right to be forgotten").
  • Restriction or objection to processing, and data portability.
  • Where processing is based on consent, you may withdraw consent at any time.
  • Legal bases for processing include: your consent; performance of a contract or steps at your request; compliance with legal obligations; and our legitimate interests (e.g., site security, responding to inquiries).

U.S. State Privacy (e.g., CA/VA/CO/CT/UT)

Depending on your state, you may have rights to access, delete, correct, or opt out of certain data uses. Because we do not sell or share personal information for cross-context behavioral advertising, those opt-outs do not apply here. To exercise any right, contact us using the details below.

9. Children's Privacy

Our services are not directed to individuals under 18. We do not knowingly collect data from children. If you believe a minor has provided data, contact us and we will delete it.

10. Third-Party Links

Our website may link to third-party sites (such as Calendly, Linktree, or review platforms). We are not responsible for their content or privacy practices. Review their privacy policies before providing personal information.

11. Changes to This Policy

We may update this Policy from time to time. The "Last Updated" date above reflects the latest version. Continued use of the site after changes means you accept the updated Policy.

12. Contact Us

Alvy Color Changes

Email: jose@alvycolorchanges.com

Phone: 757-719-6269

Serving Newport News, Hampton & Williamsburg, Virginia

13. How to Exercise Your Rights

To make a request (access, correction, deletion, objection, portability, or to withdraw consent), email jose@alvycolorchanges.com with the subject "Privacy Request." We will verify your request and respond within the time required by applicable law (typically 30–45 days).